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A sneak peek at Chevrolet's plan for the Super Bowl

Started by Sal Collaziano, Jan 27 2012 06:55 PM

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#1 Sal Collaziano

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Posted 27 January 2012 - 06:55 PM

Filed under: Marketing/Advertising, Chevrolet

Chevrolet has purchased seven spots.

It's the two-minute warning in terms of Super Bowl advertising and Chevrolet still has some ground to cover. General Motors' largest brand is still mulling its advertising lineup with less than two weeks remaining until the New York Giants and New England Patriots meet in the big game. Chevrolet has purchased seven spots. Exactly which vehicles will be featured and at what times is still stirring healthy debate at GM headquarters. "Every day, we're changing the spots of what's running where," said Chris Perry, Chevrolet's vice president of global marketing and strategy. "We're probably going to push it to the end." That comes Tuesday, Jan. 31 when NBC wants final decisions. Click past the jump to continue reading.

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A sneak peek at Chevrolet's plan for the Super Bowl originally appeared on Autoblog on Fri, 27 Jan 2012 19:00:00 EST. Please see our terms for use of feeds.

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